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The Top 6 Content Marketing Mistakes
If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize it or not. As the business world continues to evolve with the Internet age,...
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3 Tips for Better Mobile Email Marketing
Once upon a time, you could launch mass email campaigns with the assumption that a significant portion of the emails would find their way to a desktop computer. But no longer. Smartphones have changed...
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How to Create Buzz from a Hashtag on Social Media
You’ve seen them before, even if you didn’t know what you were seeing: #hashtags have become much of a trend on the Internet within the past few years. Starting on the social networking website...
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Tips for Handling Negative Comments and Trolls on Social Media
Some of us are more sensitive than others. Make a negative comment and some people will break into tears. Some will take it on board and modify their behavior. Others will turn into an attack dog and...
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How to Create a Successful Visual Social Media Marketing Campaign: Case Study
The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign. The campaign was designed to draw in fans by asking various questions about the songs the band...
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